We all need a place to start, and sometimes where we initially want to start is not where we end up. Goals are always there, and we have to be as creative as possible to reach our end goal.
As a company, our mission is still clear: clean mobility and clean energy. Now, getting there — to be honest — has not been easy. Raising capital for the type of things we want to build and achieve is one of the hardest things to do.
There’s a real need in our world to electrify all of mobility, and logistics is one area we feel could really benefit from that. While there’s so much amazing work already being done in this space, we feel that last-mile delivery is the low-hanging fruit with lower barriers to entry.
Last-mile delivery in South Africa has quietly become one of the fastest-growing parts of our economy. Online shopping is no longer a “nice to have”; it’s part of daily life. Many platforms in the space have seen massive growth over the past few years, driven by convenience, urban density, and changing consumer behaviour. With more players entering the market and demand increasing, the pressure on last-mile logistics is only going to grow.
This growth also highlights a real opportunity for electrification. Last-mile delivery vehicles travel short, predictable routes, operate mostly in cities, and rack up high daily mileage, making them ideal candidates for electric solutions.
Electrifying these fleets can significantly reduce fuel and maintenance costs, as electricity is cheaper than petrol or diesel, and electric vehicles have far fewer moving parts. On top of that, the emissions savings are substantial, especially in dense urban areas where air quality and noise pollution matter most. When you put it all together, electrifying last-mile delivery isn’t just good for the environment.